Unlocking Lululemon’s Secret Power: Defying Mom’s Attempts to Make it Uncool

Unlocking Lululemon’s Secret Power: Defying the Uncool Factor There’s a certain magic to brands that manage to stay relevant and cool, despite the ever-changing tides of consumer sentiment. One such brand that has managed to defy the odds is Lululemon. The question on everyone’s mind is, how does Lululemon maintain its ‘cool’ factor, even when …

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