CloEE’s €520K Pre-Seed Raise: AI-Powered Revolution in Manufacturing Efficiency

  • Helsinki-based CloEE (founded 2022) raised €520K pre-seed in June 2025 to scale its AI manufacturing SaaS and expand internationally.
  • The round was led by Miro Vertanen and Innovestor Angel CoFund, with Cariplo Iniziative and three FiBAN angels participating.
  • CloEE touts fast, low-friction deployment (about two weeks; on-prem/offline/cloud) across 25,000+ machines in 25 countries, with pilots underway in the US.
  • Funds will go to R&D and rollout in the Nordics, Italy, and the US, amid competitive pressure to validate claimed gains in OEE, energy use, and downtime.
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Context and Market Position
CloEE competes in a crowded field of industrial AI / SaaS platforms focused on discrete manufacturing—areas like predictive maintenance, energy optimisation, and shop-floor automation. What differentiates CloEE is its positioning as a “plug-and-play” solution with fast deployment (on-premise, offline, or cloud, within about two weeks) and its claim of no-cost implementation, which lowers the barrier for mid-sized manufacturers.

Strengths & Traction
Evidence suggests CloEE already has global reach in terms of connected machines—25,000 machines in 25 countries—and customer successes. The US opportunity is being tested via pilot programs involving large facility portfolios, with longer-term contracts under negotiation. Quantified outcomes include substantial revenue gains, energy reductions, and safety/availability improvements. Leadership combines domain experience.

Risks & Challenges

  • Competition and differentiation: Other established players provide similar value propositions (e.g. energy and OEE optimisation tools)—CloEE’s claims will need rigorous customer validation.
  • Scalability vs customisation trade-offs: Rapid deployment is attractive, but manufacturing environments differ widely—configurations and integrations with MES/ERP may require non-trivial custom work.
  • Capital requirements: Pre-seed funding, while sufficient for early traction and R&D, may be insufficient to scale aggressively in the US market or to build global sales, support, and regulatory presence.
  • Talent and skills gaps: Bridging to “next generation engineers” requires both UI/UX that is accessible and support for non-data scientists, which could stretch operational bandwidth.

Strategic Implications
For investors and potential acquirers, CloEE is interesting as a deep-tech asset that addresses both operational efficiency and sustainability—increasingly important criteria for industrial firms. For manufacturers, this platform promises relatively low-risk entry into AI-driven manufacturing improvements, particularly for those lagging in digital transformation. For competitors, CloEE’s low-friction deployment model could push incumbents toward simplifying their offerings or accelerating rollout speed.

Open Questions

  • What are CloEE’s unit economics—cost of acquisition, customer lifetime value, support/maintenance margins?
  • How much of the implementation is truly standardized vs customised across equipment types, industries, and regions?
  • What are the terms of pilots (scope, revenue share, commitment)? Are there any anchor customers materially committing in the US or Italy?
  • How defensible is the data pipeline—both technically (integration, interoperability) and via IP or proprietary algorithms?
  • What is the roadmap beyond plug-and-play AI—do AI Agents or heavier platform components risk feature creep or complexity?
Supporting Notes
  • CloEE raised €520,000 in a pre-seed funding round in June 2025.
  • Lead investors were Miro Vertanen and the Innovestor Angel Co-Fund, with contributions from Cariplo Iniziative and three FiBAN members.
  • Use of proceeds-scale deployment with existing customers, R&D, and international expansion to the Nordics, Italy, and US.
  • Platform already connected to over 25,000 machines in 25 countries.
  • Claims include up to €867,000 in annual revenue growth for customers, 30% energy consumption reduction, 95% drop in emergency stops.
  • Deployment options include on-premise, offline, or cloud; roll-out can be completed in roughly two weeks.
  • CloEE team size is ~8 people, with HQ and R&D center in Helsinki.
  • Company aims to secure 20 recurring customers in 2025; planning further rounds after that.

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