Societe Generale Boosts APAC Investment Banking with New Industry Group Leaders

The Asset’s report confirms that Société Générale (“SocGen”) has named David Jiang as Head of Industry Group, Industrial & Technology for Asia-Pacific. This role gives Jiang responsibility for investment banking origination and execution—principally in M&A, equity capital markets (ECM), equity private placements, and other financing solutions—in the industrial and technology sectors. He will operate out of Hong Kong, reporting regionally to Stephanie Clement de Givry (Head of Global Banking & Advisory, APAC) and functionally to Carl Bassili & Bruno Magnouat, Global Co-Heads of Investment Banking. [n]1[/n]

This industry group role is part of SocGen’s newly launched industry group platform in Asia-Pacific. The intent is clearly to build sharper sectoral focus, align service offerings with industry trends, and deepen relationships with key clients in technology and industrial sectors. [n]1[/n]

The appointment comes amid parallel leadership augmentations: Jerome Niddam will become SG’s CEO for Asia-Pacific effective 1 September 2025, inheriting Cecile Bartenieff’s responsibilities, as part of an executive reshuffle aimed at aligning regional leadership with strategic growth in global banking and investor solutions (GBIS). [n]6[/n][n]11[/n] Additionally, Alvaro Huete has been named Country Head for Singapore & Southeast Asia (overseeing Singapore, Malaysia, Indonesia, Vietnam), reinforcing SG’s geographic push and its focus on Southeast Asia within its regional GBIS strategy. [n]2[/n][n]6[/n]

These moves suggest SG is sharpening its investment banking toolkit: the industry group platform is built to enable more granular client coverage (sector-specific), deal execution aligned with thematic trends such as industrial automation, technology scaling, ESG transition, etc. The combination of David Jiang’s experience—senior IB roles at Santander, UBS, Citigroup—and his regional experience provides credibility and raises expectations for execution. [n]1[/n]

Strategic implications include increased competitiveness versus global IB peers making similar moves (e.g., Goldman Sachs merging APAC IB businesses) in delivering sector-aligned advisory and financing. [n]7[/n] Challenges for SG will include resource scale (people, capital), managing regulatory complexity across markets, avoiding bottlenecks from overlapping functional and sectoral leadership, and ensuring consistent client experience. Tracking metrics—market share, deal flow, product mix change (e.g., cross-asset, ESG-linked), margins per sector—will be critical to assess whether the reorganisation delivers ROI.