Netflix to Acquire WBD Studios & Streaming for $72B Equity Amid Paramount’s $108B Counterbid

Gist
  • Netflix proposes to acquire Warner Bros. Discovery’s studios, franchises, and streaming assets for $72 billion in equity value, while WBD’s linear cable networks are spun off as Discovery Global.
  • Paramount Skydance has mounted a richer, hostile all-cash bid for all of WBD, but shaky financing and lower breakup protections make Netflix’s offer appear more credible to WBD’s board.
  • The merger would create a streaming giant with over 400 million subscribers, triggering intense U.S. and international antitrust scrutiny over market power, content control, and labor impacts.
  • Netflix promises to keep studios open and maintain theatrical releases, yet unions, politicians, and competitors warn the deal could harm creators, consumers, and industry competition.
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The proposed Netflix–Warner Bros. Discovery deal represents a major inflection point in the streaming and entertainment industry. At its core, Netflix is acquiring Warner Bros.’ studios, franchises (including DC Comics, Game of Thrones, Harry Potter), and the full HBO/HBO Max platform, while leaving linear cable networks behind via the anticipated spin‐off of Global Linear Networks in early to mid‐2026. [1][3] The structure — $72 billion in equity value and $82.7 billion enterprise value — includes both cash and stock components, which could complicate valuation for WBD shareholders. [2][3][11]

Paramount’s hostile bid challenged Netflix by offering a higher cash component and encompassing all of WBD’s assets. Its $108.4 billion enterprise valuation versus Netflix’s ~$82.7 billion lands it as the higher immediate cash offer. However, doubts over financing strength—particularly after the withdrawal of Kushner’s Affinity Partners and other foreign investors—and concerns over regulatory approval limit its appeal. [4][5][6] Netflix’s deal includes a $5.8 billion breakup fee should Netflix’s purchase not go through, while Paramount’s deal triggers a $2.8 billion termination payment if WBD honors its agreement with Netflix; these terms reflect differing risk allocations. [3][11]

Regulatory hurdles loom large. Netflix already commands over 300 million streamers globally; adding WBD’s 128 million would dramatically increase its reach. [5][7] U.S. authorities — DOJ antitrust, FCC, and possibly CFIUS given foreign investment in Paramount’s bid — are expected to investigate. International regulators in the EU, UK, and elsewhere are likely to raise overlapping concerns, particularly about dominance in streaming, control over content libraries, and bargaining power with advertisers and creators. [7][8] Opponents argue that such consolidation will reduce creative diversity, suppress pay, and disproportionately shift power toward a few large gatekeepers. [3][10][11]

From a strategic perspective, Netflix’s move reflects a shift toward being both builder and acquirer. If successful, Netflix would convert from a streaming platform reliant on content procurement into a vertically integrated powerhouse controlling some of Hollywood’s most valuable IPs. This gives Netflix defensive leverage over competitor content platforms and basic rights to distribution and production. However, it also increases financial risk — the deal is heavily leveraged, with substantial debt commitments — and integration risk, especially in merging different cultures and operational models. [10][6]

Open questions remain: Will regulators demand structural or behavioral remedies (e.g., content divestitures, licensing guarantees)? How will theatrical distributors react if Netflix deprioritizes box office in favor of streaming? What happens to WBD’s cable network operations and what value will shareholders of Discovery Global receive post spin‐off? And can Netflix finance and integrate successfully at this scale without eroding shareholder value? These are material issues that could drive deal terms or scuttle the transaction entirely.

Supporting Notes
  • Netflix’s bid values the WBD studios and streaming assets at $72 billion in equity, equivalent to $82.7 billion enterprise value, excluding WBD’s linear cable business. WBD shareholders would receive $27.75 per share ($23.25 cash + $4.50 Netflix stock) once the split is complete. [2][11]
  • Paramount Skydance’s all‐cash hostile bid offers $30 per share, targeting the entire WBD enterprise—including cable networks—totaling $108.4 billion enterprise value. [4][6][7]
  • Paramount’s bid loses backing from key investors: Affinity Partners (Jared Kushner) has withdrawn, and foreign sovereign wealth funds adjusted pledges to avoid regulatory scrutiny. [5][6]
  • Netflix has stated there will be no studio closures, no layoffs, and theatrical releases will continue under the terms of the transaction. [10][1]
  • The combined size of Netflix’s and WBD’s streaming operations would bring over 400 million global subscribers, raising concerns in the U.S. about market share nearing or exceeding 30–40%, triggering scrutiny. [5][7][3]
  • There are breakup fees: Netflix’s deal includes a $5.8 billion termination fee payable by WBD if it accepts Paramount’s offer; Paramount’s deal requires a $2.8 billion payment to Netflix if their offer fails. [3][11]
  • The Writers Guild of America and SAG-AFTRA have publicly opposed the deal, arguing it threatens jobs, creative diversity, and competition. [10][11]
  • Senators Elizabeth Warren and others have expressed concern that the merger could lead to higher prices, fewer choices, and reduced creative control for artists. [3][10]

Sources

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